Abasto
Buenos Aires · Opposite Abasto Shopping
Av. Corrientes 3266
View location ↗Turn excitement
into your next business.
Team games, birthday parties and events people remember. Open your park with a concept already operating in Argentina and Brazil, proprietary technology and support to grow.
The potential, in a real caseUSD 21,000Reported average monthly operating profit for Abasto. Explore the case ↗
Your next park starts here.
Franchise fromUSD 50,000
Package for one arena, without equipment. Excluding VAT.
Estimated total investment fromUSD 120,000
Reference for opening a park with one arena. Depends on the condition and characteristics of the premises.
The package is part of the total investment: these amounts are not added together. USD references from the 2026 presentation; your proposal defines the project scope.
I want a proposal for my cityARGENTINA · A GROWING NETWORK
The experience is already happening.
- venues in Argentina
- 3
- customers per month
- 2,500
- birthday parties per month
- 90
Argentine operating indicators reported in the 2026 franchise presentation.
REAL CASE · VR PARQUE ABASTO
A park people experience.
A business already operating.
900 m² · 2 virtual reality arenas
- monthly revenue depending on season
- USD 45,000–90,000
- average monthly operating profit
- USD 21,000
- profitable operations
- From month 3
- investment payback
- 21 months
Abasto case data reported in the 2026 presentation: average monthly revenue of USD 50,000 and operating profit of USD 21,000. These are reported results for this park, not a promise for a new venue. Demand, seasonality and each venue’s costs affect results.
I want to explore the business modelArgentina and Brazil.
Parks you can visit.
Martínez
North Zone · A destination for families
Hipólito Yrigoyen 1802
View location ↗Villa Crespo
Buenos Aires · Reaching new audiences
Antezana 45
View location ↗Florianópolis
Brazil · Open since January 2026
Santa Mônica · Florianópolis
View location ↗Florianópolis: a different scale, the same experience.
Across 250 m², the park brings together a VR Arena for up to 12 players, individual VR Zone experiences, PlayStation 5 and areas for birthdays and events. Experiences for ages 8 and up.
Ready to open. Support as you grow.
Brand, games, digital tools and support to launch and grow your park. We define the format and equipment around your project.
01Your customer discovers you
Your venue website
02Chooses and books
Scheduling, availability and payments
03You manage the park
Operations, revenue and finances
Your own website
A website for your venue, aligned with the brand and built to generate enquiries, bookings and sales.
Booking system
Scheduling, availability, payments and bookings in one system.
Park and financial management
Tools to manage daily operations, monitor revenue and access business data.
Venue design
A tailored layout to make use of the available space and plan the experience from the entrance.
Games and updates
A library of experiences for different audiences, with new content and regular updates. First-year game licences are included.
Training and technical support
Training for the franchise team and ongoing technical support for daily operations.
Marketing kit
Branded communication and campaign materials, including graphics, short videos and local messaging.
More than an arena.
A place to spend time together.
Combine free-roam play with other experiences and social spaces. Each area has a role in the visit.
- 01Main free-roam arena
- 02Virtual reality stations
- 03Simulator area
- 04Reception and lounge
- 05Celebration room
A format for your project.
One or two arenas, with equipment solutions tailored to your venue. Together we assess the city, floor area and audience you want to reach, then prepare a personalised proposal.
Request a proposal for my cityA HISTORY OF EXPANSION
From a local project
to an international network.
Growth in the number of VR Arena partners between 2019 and 2024, as reported in the franchise presentation.
An international network.
Local experience.
- countries
- 31
- cities
- 112
- VR arenas
- 175
Hover over or tap a location to see photos, Instagram and directions.
Buenos Aires groups Abasto, Martínez and Villa Crespo. Other dots show countries in the international network.
Choose a park to explore.
Reach of the international technology and content network according to the 2026 presentation. These figures do not represent parks owned by VR Parque. Our regional operation is present in Abasto, Martínez, Villa Crespo and Florianópolis.
You may also know us from the press.
National media coverage of VR Arena’s arrival and the development of the concept in Argentina.
OUR EXPANSION IN THE MEDIALA NACIONArgentinaThe opening of VR Arena in ArgentinaLa Nación covered the opening of VR Arena’s first park in Argentina and its immersive entertainment concept.Read the La Nación article ↗Technology that becomes a shared experience.
Extended reality, competitive gaming and location-based entertainment meet in one concept. The appeal is experiencing it together: a game with friends, a birthday party or a company event.
Let’s talk about your next park.
What is the starting investment?
The franchise package for one arena without equipment starts at USD 50,000, excluding VAT. Estimated total investment to open with one arena starts at USD 120,000 and depends on the premises. The package is included within the total; we will prepare a specific proposal for your project.
What does the franchise include?
A website, booking system, park and financial management tools, venue design, games and updates, training, technical support and marketing kit. Equipment and proposal scope are tailored to your project.
Where can I visit a park?
We are present in Abasto, Martínez and Villa Crespo in Argentina, and Florianópolis in Brazil. Contact us to arrange a visit and discuss how the business operates.
Do Abasto’s results apply to every venue?
No. These are Abasto case indicators reported in the 2026 presentation. Demand, seasonality, premises and operating costs differ for each project. We help you evaluate the model for your city.
Do I need to have chosen premises?
You can contact us before choosing premises. If you already have a space, send us the city, floor area and a plan or photos so we can assess how the format fits.
How much space do I need?
Our parks show different scales: Florianópolis has 250 m² and Abasto has 900 m² with two arenas. We review the premises and layout to define your project; these areas are not universal minimums.
What marketing support will I receive?
This includes brand materials, planning, strategy and support during the first year. Advertising campaign budgets are agreed separately.
How do I receive a personalised proposal?
Enter your details, city and enquiry in the form. Choosing WhatsApp prepares a message with your information; you confirm sending it and our team continues the conversation.
Your city could be
the next destination.
Tell us where you want to open your park. We will help you assess the space and choose a format for your project.
Your project starts with a conversation
Tell us which city you want to open in, whether you have premises and what experience you want to create. With that information, we can guide you on the format and next steps.
Request information!